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Video Gaming is the New MTV
In this article entitled ‘Video Gaming is the new MTV’, Gameplayer explores the notion that video gaming is set to play as important a role in establishing new artists and bands as MTV did back in the 1980s.
"By the time the average punter had played SingStar ten times over they had thirty songs etched into their memory and that, from a cynical commercial point of view, is irresistible brand marketing. For millions of people, their first exposure to Mis-Teeq, or the Sugababes was not through the radio, or through MTV, but through a video game. Think about that for a second."
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